Mp3 player ownership by teens statistics

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TNW uses cookies to personalize content and ads to make our site easier for you to use. We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic?

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Recent Pew Internet reports have noted that internet connectivity is increasingly moving off the desktop and into the mobile and wireless environment, particularly for specific demographic groups. Among teens, the average person owns 3. In Septemberadults were asked about seven gadgets: cell phones, laptops and desktops, mp3 players, gaming devices and ebook readers. Out of a possible seven gadgets, adults owned an average of just under 3 gadgets.

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Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. You need a Premium Account for unlimited access.

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These popular devices accounted for 85 percent of all factory-level portable audio sales last year, CEA statistics showed. Understanding how these unique buyers are adapting specific players to different usage activities and locations will provide manufacturers and content providers alike with a compelling perspective on where the increasingly important portable media category may be heading. The recent TEMPO research also found nearly one-quarter of Portable MP3 Player owners believe their devices have the ability to play video, and interest in viewing music videos, photos, TV shows and even full-length movies is especially strong among younger consumers who have experience downloading music.

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A new study by global market research firm Ipsos indicates that as many as one in five Americans over the age of 12 now own portable MP3 Players and one in 20 own more than one. And interest in viewing music videos, photos, TV shows and even full-length movies from these devices is especially strong among younger consumers who have experience downloading music. These popular devices accounted for 85 percent of all factory-level portable audio sales last year, CEA statistics showed.

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By Amanda Lenhart. The Project is currently conducting a survey of teens and their parents and will be releasing the new figures in early We went back to our databanks in light of the intriguing findings about adult mobile phone use in two of our recent reports, 1 and to help lay the ground work for our current project on youth and mobile phones. Among our questions: How does teen cell phone use stack up against their adoption of other technologies?

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions.

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But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from three recent reports listed below, provide an insight into the complex world of year-olds. Over one-quarter of students listed their laptop as the most important item in their bag—almost three times the number of students who chose textbooks. Among all teens, the frequency of use of texting has now overtaken the frequency of every other common form of interaction with their friends.

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